Raytek, Ircon & Datapaq Become “Fluke Process Instruments”
The new name will be used as an umbrella brand to integrate their current brands covering Thermal Infrared Thermometry, infrared thermal imaging and process thermal profiling into a single identity.
This will clearly communicate their offering of a broad portfolio of products and solutions.
Further, this gives them the scale and size advantage, that will lead to further product innovation for their customers.
Their new Brand Manifesto
“Individually, we have earned the respect of manufacturing’s most valued names.
“Together, we are the temperature technology leader, pioneer of many industry firsts, market innovations and new technologies, and the brands of choice for the harshest, high-temperature industrial environments in manufacturing.
“Raytek, Ircon and Datapaq: The first names in temperature control have become the last word in manufacturing with confidence.”
According to Fluke Process Instruments General Manager, Ankush Malhotra, “We are very proud of the legacy these brands bring and will continue to grow them as Fluke Process Instruments.”
“From the user point of view, there will be no change in the quality of our products, support, people and how we do business, as we have already been part of the Fluke Corporation for many years. The company has launched a new website, www.flukeprocessinstruments.com.
“We believe these changes will make it easier for our customers to find complete solutions to their process manufacturing needs by accessing the broad portfolio of products offered by Raytek, Ircon and Datapaq under the combined Fluke Process Instruments brand.”
Raytek (www.raytek.com), Ircon (www.ircon.com) and Datapaq (www.datapaq.com) branded products include a complete line of rugged and dependable infrared sensors, line scanners, thermal imagers,and temperature profiling systems for use in harsh, high temperature industrial manufacturing environments and many less demanding places, as well.
Their names, address, websites and related matters will remain unchanged, for the time being, except that now each has a small banner added to their website logo, as shown on the Datpaq logo indicating the change.
ED Note: Time will tell what additional advances are made. Watch our site and/or subscribe to our Vendor rss newsfeed to remain current.
Fluke Process Instruments
Fluke Process Instruments Raytek, Ircon and Datapaq branded products include a complete line of rugged and dependable infrared sensors, line scanners, thermal imagers and temperature profiling systems for use in harsh, high-temperature industrial manufacturing environments. With over 125 years of experience in manufacturing, this temperature technology leader has pioneered many industry firsts, market innovations and new technologies.
Fluke Process Instruments
1201 Schaffer Road, Building 2
Santa Cruz CA 95060 USA
831 458 1110 • 800 227 8074 (USA and Canada)
Fax: 831 458 1239