Featured Tip from The Snell Group
Now naturally I have a brand preference as an individual because as individuals we’re wired that way. We all have favorites for various things. Coke or Pepsi, baseball or football, Lebron James or Michael Jordan–whatever the arena is, we have favorites.
My brand preference, however, is exactly that; mine.
I have my reasons, and they’re likely different than the reasons you might consider important. Somewhere along the training journey though, I might let it slip what my preferences are.
When I do, I make sure to emphasize that it isn’t an endorsement, just my personal preference.
There is a particular situation, however, where I will advise a student or customer to choose a specific brand. The one time that I’ll advise you to buy Brand X is this: when you already own a Brand X and it’s working well for you.
Read the rest of the story online at: https://www.thesnellgroup.com/featured-tips/camera-brand-loyalty
The Snell Group is a leading expert on using infrared thermography (IR) and electrical motor testing (EMT) to reduce risk, increase up-time, save money, conserve energy, and improve safety. Snell offers infrared training and electric motor testing training, infrared inspection services and electric motor inspection services, consulting, and certification services for infrared and electric motor testing professionals and their programs world-wide.