Fluke Has The First Thermal Imaging Blog! Is FLIR Falling Face First?
Everett WA, USA –It came as a bit of a surprise to us to discover that Fluke Thermography has a blog! Hey, Fluke is a multibillion dollar company, at least part of one (Danaher Corporation).
Stuffy shirt USA corporations with a blog do not seem to be the rule these days, except that some very forward thinking companies are actually taking a blogging foot forward, one toe at a time, while others have been involved for a while now.
The Fluke Thermal Imaging Blog has been operating since January of this year (and could even have a newsfeed, if they wanted).
[Note: We have a whole bunch of newsfeeds, one for each news category on our news web site. It’s because we use blogging software as a Content Management System?? (CMS)?? and have both comments and newsfeeds in addition to an open submission policy for new stories from non subscribers]
Does Goldman-Sachs have a blog? Heck, NO!
How about Danaher Corporation? Are they trying to put a friendly face on for consumers or investors (owners)? Haven’t seen it yet!
Let’s back up for a second.
How about FLIR?
They are the biggest force in military and commercial Thermal Imaging and an aggressive, info-oriented marketeer. They even have a video channel on YouTube.com through their Extech Instruments subsidiary, extechvideos’s Channel .
But do they have a blog? Not yet!
Neither does their in-the-trenches subsidiary ExtechInstruments. Nope, no blog as yet.
We even did a “Search the Infrared Training Center Website” and got “We are sorry, but search (blog) returned no results. Please try again.”
But does anyone in the world of big corporations have a blog?
Sure they do, many do and many more are adding them almost daily. For example, H-P has a whole bunch of blogs listed at http://h30507.www3.hp.com/hpblogs/ and they seem almost endless, covering many aspects of H-P products and services as a part of their customer support network.
So does Texas Instruments or TI, as they are known. For instance, check their Blogs for the TI E2E Community! where visitors are urged to:
Ask questions, share knowledge, explore ideas, and help solve problems with fellow engineers on TI???s Engineer-to-Engineer (E2E) Community
What about another Danaher Company, Tektronix, a well-known and highly respected, technology-rich outfit? We couldn’t find even a reference of one on the tek.com website. They have forums, but they are so 1990s, But it’s something at least.
Drop in and have a look at the Thermal Imaging Blog (They got the name, too!).
Not only is it a blog, but it is also a pretty cool looking blog that uses basically a free set of software (WordPress – the same free software we use here) with a free template that has been customized well to look even better than the original (just like we did for TempSensorNEWS). It’s at: http://thermal-imaging-blog.com/
Way to go, Flukers! (Or is it Flukies?)
Way to go…whatever. You are setting some new milestones for your competitors to try to overcome in the hotly contested world of thermal imaging equipment and support! Perhaps, just perhaps, you are leading your company and maybe even your parent company into a whole new world of Customer Contact.